Harinam sankirtan is the primary means of attaining self-realization in the present age of Kali-yuga, the age of quarrel and strife, and was introduced by Sri Caitanya Mahaprabhu when He appeared in 1486 in West Bengal. He taught that by performing harinam sankirtan, the congregational chanting of the maha-mantra –
Hare Krishna Hare Krishna Krishna Krishna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare
– we can become free from the samsara chakra, the repeated cycle of birth and death, and achieve the highest goal of life, pure love of God or krishna-prema; at the same time, he showed that we can have a happy life in this world through simple living and high thinking.